Principles of the Effective Marketing Services in the US Essay

Principles of the Effective Marketing Services in the US - Essay Example Marketing team aids the management to identify and fill the gaps in various steps, improve organizational strengths, and work on the weakness to eliminate them thereby positioning us to take a real advantage of opportunities and equip Medi-stim with the methods to defend against potential risks. Effective marketing services will add to Medi-stim’s success by inducing better returns for the hospitals, growing the client base, expanding the market share in the Americas and increase the hospital/patient satisfaction rates all of them would turn out to have a positive impact on bottom-line of Medi-stim USA’s revenue. In a nutshell, the need is for a brilliant team which can foster new ideas based on the market condition, steer a constructive debate with the management to facilitate the sale and lastly invokes inclusive actions from the management to facilitate all-round growth in market share. The Return on Investment in $, the network and also goodwill is discussed in this report. Numbers derived in this report are hypothetically forecasted based on q4 2009 results. Medi-stim is a 30 MNOK company which has marked its presence in the field of cardiovascular surgery with its intra-operative quality control equipment. The company has made its presence felt in Europe with divisions in Norway and Germany, in Asia and in the Americas with sales operation headed from Minneapolis. Americas are its second largest market with around 20% of the total sales. This paper gives a thought into the need of a marketing team to aid the sales team in the USA. Various reasons supporting the school of thought is put forward with appropriate example. The paper closes with a recommendation to the board of directors of Medi-stim to have a high-quality marketing team and initiate the process for further study.